

Alex Simone
The designer perfume takes inspiration from the elegance of the French Riviera, embodying the timeless allure of Monaco.

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Alex Simone
There is no other place quite like Monte Carlo, and no other people quite like the Monégasques. To be born there is a privilege, and that feeling is a state of mind. Founded in Monte Carlo, Alex Simone is a reflection of these muses who awaken and create their own Monégasque universe with distinctive notes, carrying this essence any day, anywhere. They inspire with their meticulous attention to detail, captivating passion, relentless pursuit of the best, and appreciation for heritage while always staying current.Today, Alex Simone is an ode to a golden era, adorned with the curiosity of the present, celebrating the very muses who embrace the Monégasque state of mind by living in glamour, radiating elegance, and attracting admiration with their luxurious joy. It is the expression of refinement, a lifestyle embraced.

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Discover L'apothiquaire at Trang Tien Plaza
L'Apothiquaire Artisan Beauté® welcomes customers to its location on the 3rd Floor of Trang Tien Plaza, situated at 24 Hai Ba Trung Street in Hanoi's Hoan Kiem District. The L’Apothiquaire Trang Tien store boasts a luxurious design, characterized by traditional wooden cabinets thoughtfully integrated with a color palette and lighting scheme tailored to the discerning tastes of Vietnam's sophisticated and high-end clientele.


Alex Simone
F3-11A
Trang Tien Plaza
24 Hai Ba Trung Street, Trang Tien Ward Hoan Kiem District Hanoi City
Opening hours
Mon – Thurs : 9.30am – 9.30pm
Fri – Sun : 9.30am – 10.00pm
