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Erbario Toscano

Erbario Toscano is the story of a creative project that began in the early 2000s in New York, when Egisto Bertozzi, heir to a prestigious floral arrangement business founded by his father Guido in the early 1980s, recognized a growing interest in the concept of wellness.Tuscany is renowned as a land of genius, with a touch of audacity—and this spirit inspired Egisto, a native son of the region, to take a bold step in launching a beauty line inspired by the olive tree of his homeland. Driven by a desire to captivate the market with a piece of the Tuscan lifestyle that could be shared with the world, he returned to Italy. His exceptional craftsmanship—symbolizing timeless elegance—soon earned the brand international recognition and success.A sensorial education, nurtured and elevated by the unique essence of the Tuscan landscape, enabled Egisto Bertozzi to explore the enchanting power of fragrance. This vision came to life in the brand’s first Eau de Parfum creations and home fragrances—destined to make a mark in the world of artistic perfumery.