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The Merchant Of Venice

The Vidal family, involved in the art of perfumery for over a century, recognized the need for a culturally luxurious brand that could embody the uniqueness of Venice: The Merchant of Venice.The Merchant of Venice is a brand conceptually rooted in the ancient art of perfumery originating from Venice, as well as the city’s centuries-long trade relations with the East. This product line is inspired by the "Mude" — maritime trade routes that spanned a vast area from Asia to Africa and Europe, reaching as far as the North Sea. The "Mude" routes began in Venice and extended to numerous ports, eventually becoming key links in broader trade networks.The brand’s historical essence and prestige are reflected in its precious perfumes, crafted by master perfumers to recreate ancient formulas. These sophisticated creations are housed in exquisite bottles inspired by Venice’s thousand-year-old glassmaking art. History and culture form the foundation of The Merchant of Venice, seamlessly blending into its exceptional range of Eau de Toilette, Eau de Parfum, body care products, and home fragrances.