28.07.25

GUCCI PORTRAIT SERIES: CELEBRATING PERSONAL IDENTITY IN THE FALL/WINTER 2025 CAMPAIGN

Gucci Officially Unveils The Gucci Portrait Series – Its Fall/Winter 2025 Campaign Shot by Iconic Photographer Catherine Opie

Gucci introduces The Gucci Portrait Series, its Fall/Winter 2025 campaign, captured through the lens of renowned photographer Catherine Opie. This latest campaign presents a vivid collective portrait of 42 individuals—each with their own story and perspective—woven into a vibrant tapestry of generations, backgrounds, and personal histories.

Through Opie’s deeply human and intimate lens, these portraits reveal the authentic relationship between the individual and their clothing. In moments that are both carefully composed and spontaneously lived, the way a coat folds, a bag is held, or a scarf moves with the rhythm of the body becomes a quiet, expressive language of identity. Here, clothing is not merely fabric or form; it is a framework through which individuality is revealed—not through performance, but through posture, ease, and presence.

Through repetition, difference is made visible—and from difference, identity emerges. This spirit of exploration extends into a series of intimate video portraits directed by Lisa Rovner, in which the participants respond candidly to open-ended questions. The result is a collection of moments that are humorous, thoughtful, and nostalgic—glimpses that feel unguarded, sincere, and more than answers; they are moments of being truly seen.

Gucci Portrait Series

This campaign is rooted in Gucci’s timeless values: the spirit of sprezzatura—an Italian approach to style defined by effortless elegance within imperfection—which has shaped the House’s aesthetic for generations. The essence of carefully considered sophistication, central to the Fall/Winter 2025 collection, permeates The Gucci Portrait Series, offering a vivid continuation between the House’s past, present, and future.

Together, these portraits invite a renewed gaze—not just at the garments, but at the expressions they frame. In a shared space of presence and authenticity, The Gucci Portrait Series calls us to look again—not only at the clothes, but at the emotional nuances they carry.

Gucci Portrait Series

Gucci Portrait Series

CREDITS

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Art Director: Riccardo Zanola
Director: Lisa Rovner
Photographer Endorsed: Catherine Opie
Photographer Still Life: Charles Negre
Stylist: Suzanne Koller
Make Up: Lauren Parsons
Hair: Benjamin Muller
Nail: Alexandra Janowski