Hyundai Thanh Cong Vietnam Launches ASEAN Hyundai Cup™ 2026 Trophy Tour at Trang Tien Plaza

Hanoi, 18 July 2026 – Hyundai Thanh Cong Vietnam (HTV) has officially launched the ASEAN Hyundai Cup™ 2026 Trophy Tour at Trang Tien Plaza in Hanoi, taking place on 18–19 July. Held just one week before the tournament kicks off, the event gives Vietnamese fans a rare opportunity to see the prestigious ASEAN Hyundai Cup™ trophy up close while enjoying a range of interactive football-themed activities. The event also marks the public debut in Vietnam of the Hyundai Tucson Hybrid and Hyundai Palisade Hybrid, the first models in Hyundai’s Turbo Hybrid product lineup for the local market.

The Trophy Tour serves as a key activation ahead of the 30th edition of the ASEAN Hyundai Cup™, Southeast Asia’s premier men’s national team football championship. The tournament will run from 24 July to 26 August, featuring 10 national teams from across the region. As defending champions, Vietnam will begin their title defence with an opening match in Thailand on 24 July.

As the Title Partner of the ASEAN Hyundai Cup™, Hyundai continues to demonstrate its long-term commitment to supporting the growth of football across Southeast Asia. In addition to the ASEAN Hyundai Cup™, Hyundai also partners with the ASEAN Club Championship Shopee Cup™, ASEAN Women’s MSIG Cup™, and ASEAN U-23 Championship™ — all part of the ASEAN United FC competition portfolio organised by the ASEAN Football Federation (AFF).

Speaking at the event, Mr. Ngo Tien Dat, Deputy General Director of Hyundai Thanh Cong Vietnam, said:

“The ASEAN Hyundai Cup™ is more than the region’s premier football tournament. It is a celebration of the passion that unites millions of fans across Southeast Asia. Through the Trophy Tour and a series of fan engagement activities, we hope to bring that excitement closer to Vietnamese supporters while showcasing Hyundai’s latest innovations through meaningful brand experiences.”

Reflecting the same spirit of innovation, resilience and ambition that defines the tournament, Hyundai Thanh Cong Vietnam also showcased the Hyundai Tucson Hybrid and Hyundai Palisade Hybrid during the event. The introduction of these two hybrid models in key SUV segments underscores Hyundai’s continued commitment to electrification and its long-term vision for sustainable mobility in Vietnam.

For nearly three decades, Hyundai Thanh Cong Vietnam has remained committed not only to developing the automotive industry but also to making meaningful contributions to the community, particularly through sports. Its partnership with the ASEAN Hyundai Cup™ builds on Hyundai’s longstanding support for the FIFA World Cup™ and AFF competitions, reinforcing the brand’s commitment to inspiring communities and supporting the continued development of football in Vietnam and across Southeast Asia.

Following the Hanoi Trophy Tour, Hyundai Thanh Cong Vietnam will continue to engage fans throughout the ASEAN Hyundai Cup™ 2026 with a series of activities across digital platforms and its nationwide dealer network, bringing supporters closer to the tournament and creating memorable football experiences throughout the competition.