15.07.25
SANTONI MERAVIGLIA – 50 YEARS OF CRAFTING ITALIAN HERITAGE
To commemorate its 50th anniversary, Santoni – the prestigious Italian luxury footwear and accessories brand – in collaboration with DAFC, its official distributor in Vietnam, will host a special event titled “Santoni Meraviglia” at Tràng Tiền Plaza, Hanoi, from July 14 to 31, 2025. This rare occasion offers Vietnamese connoisseurs a unique opportunity to admire the essence of Italian craftsmanship through iconic designs, presented within an exhibition space designed as an inspiring visual art journey.
A 50-YEAR JOURNEY - FROM ARTISANAL CRAFT TO GLOBAL ICON
Established in 1975 in the Le Marche region, Santoni is synonymous with exquisite craftsmanship, timeless aesthetics, and a dedication to quality in every stitch. Over five decades of development, the brand has continuously expanded its global influence while maintaining its creative essence, born from the hands of Italian artisans. At this special Showcase, Santoni will, for the first time in Vietnam, introduce its 50th-anniversary commemorative photo book – documenting its journey from a small shoe workshop to an iconic brand representing a sophisticated and elegant lifestyle.
 |  |  |
Santoni Special Showcase – A Harmonious Display of Icons the exhibition space is a harmonious showcase of the icons that have built Santoni’s reputation: from classic men’s shoes with elegant forms to high-tech contemporary sneakers. All pieces are entirely handcrafted from rare materials such as vegetable-tanned calfskin or meticulously selected crocodile leather. The footwear displayed here is not merely a fashion item but the culmination of the artisan’s hand – where every layer of dye is hand-applied, and every stitch is executed with precision, patience, and a sense of inherited pride passed down through generations.
The spirit of Italian craftsmanship is present in every small detail: the unique patina created through dozens of hours of meticulous work; the prestigious Blake and Goodyear stitching techniques that maintain perfect form while ensuring lightness with every step; and the invisible care evident in every leather surface polished to a translucent, jewel-like sheen. For Santoni, each design is a tribute to time – where beauty doesn’t come from ostentation but from the depth of skill, heritage, and timeless Italian aesthetic spirit.
LAUNCHING THE MEN’S FALL-WINTER 2025 COLLECTION – A SYMPHONY OF COLORS AND MATERIALS
 |  |  |
This event also serves as the official launch stage for the Santoni Men’s Fall-Winter 2025 Collection, a collection inspired by the majestic landscapes of the Sibillini mountains in Le Marche – the brand’s birthplace. Warm tones such as camel, terracotta, and taupe blend with various shades of blue sky like wave-blue, Adriatic-blue, and Lake Fiastra-green, expressed through premium materials like reverse suede, smooth pressed chamois, or calfskin treated with the exclusive Velatura technique.
This year’s accessory highlight is a line of travel bags combining exclusive patterned nylon and premium soft leather, featuring crafting technology that celebrates durable yet refined beauty – ideal for a modern and mobile lifestyle. Meanwhile, the renowned “Easy” shoe line continues to evolve with the new Easy Nova design, offering superior comfort thanks to advanced cushioning technology.
“We believe that Santoni Meraviglia is not just an occasion to look back at a glorious journey, but also an affirmation of the future of Italian artisanal fashion. This is an invitation for those who appreciate refinement, to explore timeless craftsmanship together,” shared a Santoni representative.
SPECIAL OFFERS FROM DAFC – EXCLUSIVELY FOR “SANTONI MERAVIGLIA” VISITORS
The “Santoni Meraviglia” event is not only a journey to explore Italian handcrafted heritage but also an opportunity for visitors to receive special offers from DAFC – Santoni’s exclusive distributor in Vietnam.
 |  |  |
Throughout the event, customers can register directly at the booth or scan a QR code to immediately receive an Ecode discount worth 1,000,000 VND when shopping at Santoni stores distributed by DAFC. (Offer is subject to conditions and limited quantity)
Time: July 14–31, 2025 Location: Ground Floor, Tràng Tiền Plaza, Hanoi
|  SCAN HERE TO RECEIVE E-VOUCHER |
