BALMAIN – FROM PARIS TO VIETNAM AT TRANG TIEN PLAZA

From August 9 to 17, 2025, the “From Paris to Vietnam” campaign brings fashion lovers two unique experiences right at Trang Tien Plaza.

Paris Corner Activation – Trang Tien Plaza Lobby

Check in and enjoy free Parisian-style coffee from a French café cart (during designated hours) for a chance to receive a Balmain t-shirt worth up to 14,000,000 VND.

Balmain From Paris To Vietnam At Trang Tien Plaza

Parisian-style coffee from a French café cart at Trang Tien Plaza

Visual Exhibition “The Balmain Silhouette: Les Codes de l’élégance Parisienne”

As part of the “From Paris to Vietnam” campaign, Balmain’s exhibition “Les Codes de l’Élégance Parisienne” offers a rare visual experience—where original couture sketches, exceptional craftsmanship, and iconic design elements come together in a Parisian-inspired space right in the heart of Vietnam.

Balmain’s exhibition “Les Codes de l’Élégance Parisienne” at Trang Tien Plaza

This special chapter in the celebration of Balmain’s legacy brings the brand’s spirit to life through every detail, bridging the past and present across five signature design codes that have defined Balmain: Gold Accents – The hallmark of opulence, The Belted Silhouette – Celebrating the empowered figure, Tailor Silhouette – Precision in couture tailoring, The Iconic Jacket – A timeless Balmain staple, The Labyrinth Legacy – The legendary PB monogram maze. Discover the essence of couture through the signature elements that define the iconic fashion house: tailored silhouettes, metallic accents, figure-enhancing belts, signature jackets, and the legendary PB labyrinth print – timeless codes that have shaped the BALMAIN legacy.

Balmain Store at Trang Tien Plaza

Visit the Paris Corner & BALMAIN store to fully immerse yourself in the Parisian spirit at the heart of Hanoi. BALMAIN Store, 2nd Floor, Trang Tien Plaza, 24 Hai Ba Trung, Cua Nam Ward, Hanoi.

About the Balmain Brand:
BALMAIN was founded in 1946 by Pierre Balmain, a pioneer of the “Jolie Madame” style—defined by cinched-waist dresses and full skirts that accentuated the feminine silhouette.

Pierre Balmain was also a foundational figure in shaping the concept of Haute Couture. To him, true couture meant garments meticulously hand-sewn and embroidered to achieve the highest level of refinement and precision, tailored perfectly to each individual’s measurements. A single Haute Couture dress could require hundreds—or even thousands—of hours to complete.